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SAGE Publications
SAGE Brief Guide to Marketing Ethics [PDF ebook]

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Обложка SAGE Publications: SAGE Brief Guide to Marketing Ethics (PDF)

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

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язык английский ● Формат PDF ● ISBN 9781452263915 ● издатель SAGE Publications US ● опубликованный 2011 ● Загружаемые 6 раз ● валюта EUR ● Код товара 5352556 ● Защита от копирования Adobe DRM

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