Wolfgang Fuchs & Fritz Unger: Management der Marketing-Kommunikation (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Wolfgang Fuchs & Fritz Unger
Management der Marketing-Kommunikation [PDF ebook]

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غلاف Wolfgang Fuchs & Fritz Unger: Management der Marketing-Kommunikation (PDF)

Das gesamte Instrumentarium moderner Marketing-Kommunikation in einem Buch: Strategische Analysen sowie Ausführungen zu allen denkbaren Instrumenten der Kommunikationspolitik: Werbung, Verkaufsförderung, Öffentlichkeitsarbeit, neue Formen der Marktkommunikation wie Product Placement, Sponsoring, Event Marketing oder der Einsatz neuer Medien, insbes. Internet. Weitere Schwerpunkte sind Budgetierung, Mediaplanung, Zusammenarbeit mit Werbeagenturen sowie Fragen der Erforschung der Wirkung jeglicher Marketing-Kommunikation. Plus: Kapitel zur Psychologie und zu internationalen Fragen der Marktkommunikation ergänzen die 4., aktualisierte Auflage.

€41.08

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لغة ألمانية ● شكل PDF ● ISBN 9783540692744 ● الناشر Springer Berlin Heidelberg ● نشرت 2007 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6319755 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Wolfgang Fuchs Fritz Unger

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