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Wolfgang Fuchs & Fritz Unger
Management der Marketing-Kommunikation [PDF ebook]

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Bìa của Wolfgang Fuchs & Fritz Unger: Management der Marketing-Kommunikation (PDF)

Das gesamte Instrumentarium moderner Marketing-Kommunikation in einem Buch: Strategische Analysen sowie Ausführungen zu allen denkbaren Instrumenten der Kommunikationspolitik: Werbung, Verkaufsförderung, Öffentlichkeitsarbeit, neue Formen der Marktkommunikation wie Product Placement, Sponsoring, Event Marketing oder der Einsatz neuer Medien, insbes. Internet. Weitere Schwerpunkte sind Budgetierung, Mediaplanung, Zusammenarbeit mit Werbeagenturen sowie Fragen der Erforschung der Wirkung jeglicher Marketing-Kommunikation. Plus: Kapitel zur Psychologie und zu internationalen Fragen der Marktkommunikation ergänzen die 4., aktualisierte Auflage.

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Ngôn ngữ tiếng Đức ● định dạng PDF ● ISBN 9783540692744 ● Nhà xuất bản Springer Berlin Heidelberg ● Được phát hành 2007 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6319755 ● Sao chép bảo vệ Adobe DRM

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Wolfgang Fuchs Fritz Unger

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