E-kitap > Sosyal Bilimler > Ekonomi > Wolfgang Fuchs & Fritz Unger: Management der Marketing-Kommunikation (PDF)

Wolfgang Fuchs & Fritz Unger
Management der Marketing-Kommunikation [PDF ebook]

Destek

Örtmek Wolfgang Fuchs & Fritz Unger: Management der Marketing-Kommunikation (PDF)

Das gesamte Instrumentarium moderner Marketing-Kommunikation in einem Buch: Strategische Analysen sowie Ausführungen zu allen denkbaren Instrumenten der Kommunikationspolitik: Werbung, Verkaufsförderung, Öffentlichkeitsarbeit, neue Formen der Marktkommunikation wie Product Placement, Sponsoring, Event Marketing oder der Einsatz neuer Medien, insbes. Internet. Weitere Schwerpunkte sind Budgetierung, Mediaplanung, Zusammenarbeit mit Werbeagenturen sowie Fragen der Erforschung der Wirkung jeglicher Marketing-Kommunikation. Plus: Kapitel zur Psychologie und zu internationalen Fragen der Marktkommunikation ergänzen die 4., aktualisierte Auflage.

€41.08

Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!

Dil Almanca ● Biçim PDF ● ISBN 9783540692744 ● Yayımcı Springer Berlin Heidelberg ● Yayınlanan 2007 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 6319755 ● Kopya koruma Adobe DRM

DRM özellikli bir e-kitap okuyucu gerektirir

Aynı yazardan daha fazla e-kitap / Editör

Wolfgang Fuchs Fritz Unger

254.351 Bu kategorideki e-kitaplar

Örtmek Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Örtmek Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Örtmek Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …

Örtmek Haris Alibasic: Post-Factual Polity

Haris Alibasic: Post-Factual Polity

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

Örtmek Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Globalization and structural adjustment offer many opportunities for export orientated industrialization in developing economies. As a group, competitiveness in the developing countries has improved, …

Örtmek R. R. Gilchrist: Managing for Profit

R. R. Gilchrist: Managing for Profit

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …

Örtmek Christine Sevilla & Timothy Wells: Maximizing The Enterprise Information Assets

Christine Sevilla & Timothy Wells: Maximizing The Enterprise Information Assets

The ramifications of this new Information Age are still not well understood. Most businesses do not know how to turn their information into a beneficial capital asset. Unfortunately, their focus has …

Örtmek Erich F. Elstner & Bertold Hock: Plant Toxicology

Erich F. Elstner & Bertold Hock: Plant Toxicology

In order to keep track of all the compounds and pathogens affecting plant metabolism and development, you would need to spend all your waking hours combing periodicals and the Internet in dozens of l …

Örtmek Vikram M. Mehta: Natural Decadal Climate Variability

Vikram M. Mehta: Natural Decadal Climate Variability

Natural decadal climate variability (DCV) and its interactions with anthropogenic climate change (ACC) are vitally important to understand to predict the future of the Earth’s climate. This book, aft …

Örtmek Mickey Smith: Government, Big Pharma, and The People

Mickey Smith: Government, Big Pharma, and The People

Pharmaceuticals constitute a relatively small share of the total Health Care expenditure in most developed economies, and yet they play a critical role in the ongoing debate over how best to advance, …

Sonraki Sayfa >>>