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Wolfgang Fuchs & Fritz Unger
Management der Marketing-Kommunikation [PDF ebook]

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Cover von Wolfgang Fuchs & Fritz Unger: Management der Marketing-Kommunikation (PDF)

Das gesamte Instrumentarium moderner Marketing-Kommunikation in einem Buch: Strategische Analysen sowie Ausführungen zu allen denkbaren Instrumenten der Kommunikationspolitik: Werbung, Verkaufsförderung, Öffentlichkeitsarbeit, neue Formen der Marktkommunikation wie Product Placement, Sponsoring, Event Marketing oder der Einsatz neuer Medien, insbes. Internet. Weitere Schwerpunkte sind Budgetierung, Mediaplanung, Zusammenarbeit mit Werbeagenturen sowie Fragen der Erforschung der Wirkung jeglicher Marketing-Kommunikation. Plus: Kapitel zur Psychologie und zu internationalen Fragen der Marktkommunikation ergänzen die 4., aktualisierte Auflage.

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Sprache Deutsch ● Format PDF ● ISBN 9783540692744 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2007 ● herunterladbar 3 mal ● Währung EUR ● ID 6319755 ● Kopierschutz Adobe DRM

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