Yu-li Liu & Robert G. Picard: Policy and Marketing Strategies for Digital Media (ePUB) < الجنرال < العلوم الاجتماعية < آخر الأخبار

Yu-li Liu & Robert G. Picard
Policy and Marketing Strategies for Digital Media [EPUB ebook]

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غلاف Yu-li Liu & Robert G. Picard: Policy and Marketing Strategies for Digital Media (ePUB)

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

€60.48

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لغة الإنجليزية ● شكل EPUB ● صفحات 326 ● ISBN 9781317744108 ● محرر Yu-li Liu & Robert G. Picard ● الناشر Taylor and Francis ● نشرت 2014 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 3095967 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Yu-li Liu Robert G. Picard Taiwan) Liu Yu-li (National Chengchi University UK) Picard Robert G. (University of Oxford

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