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Yu-li Liu & Robert G. Picard
Policy and Marketing Strategies for Digital Media [EPUB ebook]

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Bìa của Yu-li Liu & Robert G. Picard: Policy and Marketing Strategies for Digital Media (ePUB)

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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Ngôn ngữ Anh ● định dạng EPUB ● Trang 326 ● ISBN 9781317744108 ● Biên tập viên Yu-li Liu & Robert G. Picard ● Nhà xuất bản Taylor and Francis ● Được phát hành 2014 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 3095967 ● Sao chép bảo vệ Adobe DRM

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Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Yu-li Liu Robert G. Picard Taiwan) Liu Yu-li (National Chengchi University UK) Picard Robert G. (University of Oxford

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