Catalog > Sociale wetenschappen > Algemeen > Yu-li Liu & Robert G. Picard: Policy and Marketing Strategies for Digital Media (ePUB)

Yu-li Liu & Robert G. Picard
Policy and Marketing Strategies for Digital Media [EPUB ebook]

Ondersteuning

Hoes van Yu-li Liu & Robert G. Picard: Policy and Marketing Strategies for Digital Media (ePUB)

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

€60.51

Koop dit e-boek en ontvang er nog 1 GRATIS!

Taal Engels ● Formaat EPUB ● Pagina’s 326 ● ISBN 9781317744108 ● Editor Yu-li Liu & Robert G. Picard ● Uitgeverij Taylor and Francis ● Gepubliceerd 2014 ● Downloadbare 6 keer ● Valuta EUR ● ID 3095967 ● Kopieerbeveiliging Adobe DRM

Vereist een DRM-compatibele e-boeklezer

Meer e-boeken van dezelfde auteur (s) / Editor

Yu-li Liu Robert G. Picard Taiwan) Liu Yu-li (National Chengchi University UK) Picard Robert G. (University of Oxford

128.769 E-boeken in deze categorie

Hoes van Catherine Brennan: Max Weber on Power and Social Stratification

Catherine Brennan: Max Weber on Power and Social Stratification

First published in 1997, this book revolves around a textual analysis of the Weberian thesis that ”classes”, ”status groups” and ”parties’ are phenomena of the distribution of power within a ”c …

Hoes van Ross (Grinnell College, USA) Haenfler: Subcultures: The Basics

Ross (Grinnell College, USA) Haenfler: Subcultures: The Basics

Subcultures: The Basics is an accessible and engaging introduction to subcultures in a global context. This fully revised new edition adds new case studies and an additional chapter on the digital li …

Hoes van Gabrielle Wong: Sense, Sensibility & Social Stratification

Gabrielle Wong: Sense, Sensibility & Social Stratification

Dive into the captivating world of Jane Austen’s novels from a fresh and innovative perspective in ‘Sense, Sensibility, and Social Stratification’. This work explores the intricate connections betwee …

Hoes van Graham Leicester & Maureen O'Hara: Spaces for Growth

Graham Leicester & Maureen O’Hara: Spaces for Growth

This book is a manual and a rallying call to enable individuals, groups, organisations, communities and institutions to develop and to grow in the face of a rolling global crisis. …

Hoes van Colin Sumner & Professor Colin Sumner: Violence, Culture And Censure

Colin Sumner & Professor Colin Sumner: Violence, Culture And Censure

Essays reflecting on our understanding and moral judgement of violence. The essays argue that even serious violence is not a simple fact, but a category of thought and practice rooted in history, cul …

Hoes van Ann Bookman: Starting in Our Own Backyards

Ann Bookman: Starting in Our Own Backyards

Containing interviews with more than 100 middle-class working parents in the Boston area, Bookman vividly illustrates the inherent conflicts faced by today”s two-working-parent families and the ofte …

Hoes van Saskia Coenen Snyder: Building a Public Judaism

Saskia Coenen Snyder: Building a Public Judaism

Coenen Snyder considers what the architecture and construction of nineteenth-century European synagogues reveal about the social progress of modern European Jews. The process of claiming a Jewish spa …

Hoes van Fred (University of Stirling, UK) Coalter: A Wider Social Role for Sport

Fred (University of Stirling, UK) Coalter: A Wider Social Role for Sport

Sport is perceived to have the potential to alleviate a variety of social problems and generally to ‘improve’ both individuals and the communities in which they live. Sport is promoted as a relativel …

Hoes van Harold D. Fishbein: Peer Prejudice and Discrimination

Harold D. Fishbein: Peer Prejudice and Discrimination

This award-winning book provides an analysis of the genetic/evolutionary, cultural/historical, and developmental aspects of prejudice and discrimination. It emphasizes how certain genetic/evolutionar …

Hoes van Frederic Taylor: The Economics of Advertising (RLE Advertising)

Frederic Taylor: The Economics of Advertising (RLE Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity …

Volgende pagina >>>