With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
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语言 英语 ● 格式 EPUB ● 网页 326 ● ISBN 9781317744108 ● 编辑 Yu-li Liu & Robert G. Picard ● 出版者 Taylor and Francis ● 发布时间 2014 ● 下载 6 时 ● 货币 EUR ● ID 3095967 ● 复制保护 Adobe DRM
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