Art Weinstein 
Superior Customer Value [PDF ebook] 
Strategies for Winning and Retaining Customers, Third Edition

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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo
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Language English ● Format PDF ● Pages 320 ● ISBN 9781439861295 ● Publisher CRC Press ● Published 2012 ● Downloadable 3 times ● Currency EUR ● ID 6566422 ● Copy protection Adobe DRM
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