Catalog > Social Sciences > Economy > Beth Goldstein: Entrepreneurial Marketing (ePUB)

Beth Goldstein
Entrepreneurial Marketing [EPUB ebook]
A Blueprint for Customer Engagement

Support

Cover of Beth Goldstein: Entrepreneurial Marketing (ePUB)

Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

€88.32

Buy this ebook and get 1 more FREE!

Language English ● Format EPUB ● Pages 376 ● ISBN 9781544397443 ● Publisher SAGE Publications ● Published 2019 ● Downloadable 3 times ● Currency EUR ● ID 8219653 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Beth Goldstein USA) Goldstein Beth L. (Babson College

253,697 Ebooks in this category

Cover of John R. (Kent State University) Woodard: Enterprise GIS

John R. (Kent State University) Woodard: Enterprise GIS

This book defines and discusses how the field of Enterprise Architecture (EA) can be incorporated into the design of Enterprise Geographic Information Systems (EGIS). The objective of EA is to develo …

Cover of Lev Klyatis: Successful Prediction of Product Performance

Lev Klyatis: Successful Prediction of Product Performance

The ability to successfully predict industrial product performance during service life provides benefits for producers and users. This book addresses methods to improve product quality, reliability, …

Cover of Ioana Dragu & Szilveszter Fekete Pali-Pista: Global Perspectives on Frameworks for Integrated Reporting: Emerging Research and Opportunities

Ioana Dragu & Szilveszter Fekete Pali-Pista: Global Perspectives on Frameworks for Integrated Reporting: Emerging Research and Opportunities

Cover of Debasish Batabyal: Global Entrepreneurial Trends in the Tourism and Hospitality Industry

Debasish Batabyal: Global Entrepreneurial Trends in the Tourism and Hospitality Industry

Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, a …

Cover of John J. (U.S. Naval Academy) Fontanella: Physics of Basketball

John J. (U.S. Naval Academy) Fontanella: Physics of Basketball

Drain three pointers, slam dunk easily, and sink that buzzer beater from half court with the help of simple science. Your coach, physicist John J. Fontanella, shows how you can improve your game if y …

Cover of Grisna (Telkom University, Bandung, Indonesia) Anggadwita & Erni (Telkom University, Bandung, Indonesia) Martini: Digital Economy for Customer Benefit and Business Fairness

Grisna (Telkom University, Bandung, Indonesia) Anggadwita & Erni (Telkom University, Bandung, Indonesia) Martini: Digital Economy for Customer Benefit and Business Fairness

The international conference ‘Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019’ has brought together academics, professionals, entrepreneurs, researchers, l …

Cover of T. (Point Pleasant, New Jersey, USA) Pullaiah: Bioactives and Pharmacology of Medicinal Plants

T. (Point Pleasant, New Jersey, USA) Pullaiah: Bioactives and Pharmacology of Medicinal Plants

This two-volume book presents an abundance of important information on the bioactive and pharmacological properties of medicinal plants. It provides valuable comprehensive research and studies on bio …

Cover of Shadi Aljawarneh & Manisha Malhotra: Impacts and Challenges of Cloud Business Intelligence

Shadi Aljawarneh & Manisha Malhotra: Impacts and Challenges of Cloud Business Intelligence

Cloud computing provides an easier alternative for starting an IT-based business organization that requires much less of an initial investment. Cloud computing offers a significant edge of traditiona …

Cover of Wolfers Justin & Betsey Stevenson: Principles of Macroeconomics

Wolfers Justin & Betsey Stevenson: Principles of Macroeconomics

Cover of Pia (Medical University of Vienna, Austria) Kreutzer & Federico (Milan University, Italy) Lega: Building and Improving Health Literacy in the ‘New Normal’ of Health Care

Pia (Medical University of Vienna, Austria) Kreutzer & Federico (Milan University, Italy) Lega: Building and Improving Health Literacy in the ‘New Normal’ of Health Care

Research shows that low health literacy (HL) is linked to poorer mental and physical health, increased health inequalities and less cost-effective health care systems. HL results in Europe indicate t …