Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
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语言 英语 ● 格式 EPUB ● 网页 376 ● ISBN 9781544397443 ● 出版者 SAGE Publications ● 发布时间 2019 ● 下载 3 时 ● 货币 EUR ● ID 8219653 ● 复制保护 Adobe DRM
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