Catalog > Scienze sociali > Economia > Beth Goldstein: Entrepreneurial Marketing (ePUB)

Beth Goldstein
Entrepreneurial Marketing [EPUB ebook]
A Blueprint for Customer Engagement

Supporto

Copertina di Beth Goldstein: Entrepreneurial Marketing (ePUB)

Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

€88.32

Acquista questo ebook e ricevine 1 in più GRATIS!

Lingua Inglese ● Formato EPUB ● Pagine 376 ● ISBN 9781544397443 ● Casa editrice SAGE Publications ● Pubblicato 2019 ● Scaricabile 3 volte ● Moneta EUR ● ID 8219653 ● Protezione dalla copia Adobe DRM

Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

Beth Goldstein USA) Goldstein Beth L. (Babson College

260.259 Ebook in questa categoria

Copertina di Rebecca Stephens MBE: Making It Happen

Rebecca Stephens MBE: Making It Happen

“An inspiring and informative read” – Financial Times Shortlisted for the Business Book Awards 2022 In Making It Happen, Rebecca Stephens argues that the successful implementation of strategy often c …

Copertina di Beata (University of Warsaw, Poland.) Glinka & Aldona (Nicolaus Copernicus University, Torun, Poland.) Glinska-Newes: Corporate Volunteering, Responsibility and Employee Entrepreneurship

Beata (University of Warsaw, Poland.) Glinka & Aldona (Nicolaus Copernicus University, Torun, Poland.) Glinska-Newes: Corporate Volunteering, Responsibility and Employee Entrepreneurship

Supporting employee entrepreneurship is among major challenges contemporary organizations face. Many facets of corporate entrepreneurship are investigated, and the body of knowledge in the field is g …

Copertina di Abdullah-Al Arif: Sustainable Fisheries Management and International Law

Abdullah-Al Arif: Sustainable Fisheries Management and International Law

This book presents a comprehensive analysis of the legal and policy frameworks for marine fisheries management and examines the efficiency of the institutions responsible for the formulation, impleme …

Copertina di Dennis R. (University of San Diego, USA.) Briscoe & Randall S. (Rutgers University, USA, and the University of Lucerne, Switzerland.) Schuler: International Human Resource Management

Dennis R. (University of San Diego, USA.) Briscoe & Randall S. (Rutgers University, USA, and the University of Lucerne, Switzerland.) Schuler: International Human Resource Management

The updated sixth edition of International Human Resource Management is an authoritative resource that focuses on international human resource management (IHRM) within multinational enterprises (MNEs …

Copertina di Evangelos Markopoulos & Hannu Vanharanta: The Company Democracy Model

Evangelos Markopoulos & Hannu Vanharanta: The Company Democracy Model

Company democracy is often misunderstood in the business context as democracy is usually related to politics. In this book, the authors present a different dimension. They focus first on democracy fr …

Copertina di Daniele (Queen Mary University of London) D'Alvia: International Insolvency and Finance Law

Daniele (Queen Mary University of London) D’Alvia: International Insolvency and Finance Law

Focusing on the Global Financial Crisis 2007-2010 and the new emerging Covid-19 crisis in 2020, this book examines the discourse on risk and uncertainty in the markets through the lens of financial c …

Copertina di Mike (Imperial College London, UK.) Brown: Strategic Airport Planning

Mike (Imperial College London, UK.) Brown: Strategic Airport Planning

This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airpor …

Copertina di Seamus Gillen: Building Better Boards

Seamus Gillen: Building Better Boards

An examination of the true role of governance as a driver of high-quality strategic decision-making, which can help an organization achieve its strategic objectives more efficiently and effectively. …

Copertina di Anil Kumar (Secretary, Ministry of Coal, ND, India) Jain: Natural Gas in India

Anil Kumar (Secretary, Ministry of Coal, ND, India) Jain: Natural Gas in India

This book provides a detailed discussion on India’s energy mix including descriptive use of the Shannon Wiener diversity index for numerically comparing India’s diversity in energy supply with other …

Copertina di James G. Speight: The Science and Technology of the Environment

James G. Speight: The Science and Technology of the Environment

Understanding current environmental issues requires having a critical eye to all information related to the release and distribution of chemicals into the environment. This new book offers scientists …

Pagina successiva >>>