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Beth Goldstein
Entrepreneurial Marketing [EPUB ebook]
A Blueprint for Customer Engagement

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Cover von Beth Goldstein: Entrepreneurial Marketing (ePUB)

Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

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Sprache Englisch ● Format EPUB ● Seiten 376 ● ISBN 9781544397443 ● Verlag SAGE Publications ● Erscheinungsjahr 2019 ● herunterladbar 3 mal ● Währung EUR ● ID 8219653 ● Kopierschutz Adobe DRM

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Beth Goldstein USA) Goldstein Beth L. (Babson College

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