A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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Language English ● Format EPUB ● Pages 258 ● ISBN 9780006589105 ● File size 1.4 MB ● Publisher BN Publishing ● Published 2020 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 7336171 ● Copy protection Adobe DRM
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