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Charles Dennis & Lisa Harris
Marketing the e-Business [EPUB ebook]

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Cover of Charles Dennis & Lisa Harris: Marketing the e-Business (ePUB)

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in

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Format EPUB ● Pages 368 ● ISBN 9781134520275 ● Publisher Taylor and Francis ● Published 2002 ● Downloadable 6 times ● Currency EUR ● ID 2602043 ● Copy protection Adobe DRM

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