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Charles Dennis & Lisa Harris
Marketing the e-Business [EPUB ebook]

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Copertina di Charles Dennis & Lisa Harris: Marketing the e-Business (ePUB)

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in

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Formato EPUB ● Pagine 368 ● ISBN 9781134520275 ● Casa editrice Taylor and Francis ● Pubblicato 2002 ● Scaricabile 6 volte ● Moneta EUR ● ID 2602043 ● Protezione dalla copia Adobe DRM

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