Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
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格式 EPUB ● 网页 368 ● ISBN 9781134520275 ● 出版者 Taylor and Francis ● 发布时间 2002 ● 下载 6 时 ● 货币 EUR ● ID 2602043 ● 复制保护 Adobe DRM
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