Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
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Format EPUB ● Halaman-halaman 368 ● ISBN 9781134520275 ● Penerbit Taylor and Francis ● Diterbitkan 2002 ● Muat turun 6 kali ● Mata wang EUR ● ID 2602043 ● Salin perlindungan Adobe DRM
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