800×600 This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University. Normal 0 false false false EN-US X-NONE X-NONE Microsoft Internet Explorer4
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Language English ● Format PDF ● ISBN 9780133758634 ● Publisher Pearson Education ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 8746740 ● Copy protection Adobe DRM
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