800×600 This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Muns...
购买此电子书可免费获赠一本!
语言 英语 ● 格式 PDF ● ISBN 9780133758634 ● 出版者 Pearson Education ● 发布时间 2013 ● 下载 3 时 ● 货币 EUR ● ID 8746740 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器