800×600 This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University. Normal 0 false false false EN-US X-NONE X-NONE Microsoft Internet Explorer4
Köp den här e-boken och få 1 till GRATIS!
Språk Engelska ● Formatera PDF ● ISBN 9780133758634 ● Utgivare Pearson Education ● Publicerad 2013 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 8746740 ● Kopieringsskydd Adobe DRM
Kräver en DRM-kapabel e-läsare