800×600 This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Muns...
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Limba Engleză ● Format PDF ● ISBN 9780133758634 ● Editura Pearson Education ● Publicat 2013 ● Descărcabil 3 ori ● Valută EUR ● ID 8746740 ● Protecție împotriva copiilor Adobe DRM
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