This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
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Language English ● Format PDF ● Pages 407 ● ISBN 9781349187027 ● Publisher Macmillan Education UK ● Published 1987 ● Downloadable 3 times ● Currency EUR ● ID 6783769 ● Copy protection Adobe DRM
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