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Cliff Bowman & David C. Asch
Strategic Management [PDF ebook]

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Capa do Cliff Bowman & David C. Asch: Strategic Management (PDF)

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

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Língua Inglês ● Formato PDF ● Páginas 407 ● ISBN 9781349187027 ● Editora Macmillan Education UK ● Publicado 1987 ● Carregável 3 vezes ● Moeda EUR ● ID 6783769 ● Proteção contra cópia Adobe DRM

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