This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
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Lingua Inglese ● Formato PDF ● Pagine 407 ● ISBN 9781349187027 ● Casa editrice Macmillan Education UK ● Pubblicato 1987 ● Scaricabile 3 volte ● Moneta EUR ● ID 6783769 ● Protezione dalla copia Adobe DRM
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