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Aino Halinen
Relationship Marketing in Professional Services [EPUB ebook]
A Study of Agency-Client Dynamics in the Advertising Sector

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Cover von Aino Halinen: Relationship Marketing in Professional Services (ePUB)

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year “fly on the wall“ case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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Format EPUB ● Seiten 392 ● ISBN 9781134758135 ● Verlag Taylor and Francis ● Erscheinungsjahr 2012 ● herunterladbar 6 mal ● Währung EUR ● ID 2590004 ● Kopierschutz Adobe DRM

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