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Aino Halinen
Relationship Marketing in Professional Services [EPUB ebook]
A Study of Agency-Client Dynamics in the Advertising Sector

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的封面 Aino Halinen: Relationship Marketing in Professional Services (ePUB)

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year ”fly on the wall” case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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格式 EPUB ● 网页 392 ● ISBN 9781134758135 ● 出版者 Taylor and Francis ● 发布时间 2012 ● 下载 6 时 ● 货币 EUR ● ID 2590004 ● 复制保护 Adobe DRM

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