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Aino Halinen
Relationship Marketing in Professional Services [EPUB ebook]
A Study of Agency-Client Dynamics in the Advertising Sector

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Обложка Aino Halinen: Relationship Marketing in Professional Services (ePUB)

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year »fly on the wall» case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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Формат EPUB ● страницы 392 ● ISBN 9781134758135 ● издатель Taylor and Francis ● опубликованный 2012 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2590004 ● Защита от копирования Adobe DRM

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