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Aino Halinen
Relationship Marketing in Professional Services [EPUB ebook]
A Study of Agency-Client Dynamics in the Advertising Sector

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Couverture du Aino Halinen: Relationship Marketing in Professional Services (ePUB)

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year »fly on the wall » case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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Format EPUB ● Pages 392 ● ISBN 9781134758135 ● Maison d’édition Taylor and Francis ● Publié 2012 ● Téléchargeable 6 fois ● Devise EUR ● ID 2590004 ● Protection contre la copie Adobe DRM

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