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Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

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Cover von Claudia Fantapie Altobelli & Ralph Berndt: Internationales Marketing-Management (PDF)

Fundierte und umfassende Darstellung des internationalen Marketing-Managements für Studierende. Das Buch behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Die Marktforschung auf internationalen Märkten wird ebenfalls berücksichtigt. Gestützt werden die Ausführungen durch aktuelle Daten zu den Rahmenbedingungen auf internationalen Märkten.

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Sprache Deutsch ● Format PDF ● ISBN 9783540285533 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2005 ● herunterladbar 3 mal ● Währung EUR ● ID 6375747 ● Kopierschutz Adobe DRM

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