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Claudia Fantapie Altobelli & Ralph Berndt
Internationales Marketing-Management [PDF ebook]

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Fundierte und umfassende Darstellung des internationalen Marketing-Managements für Studierende. Das Buch behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Die Marktforschung auf internationalen Märkten wird ebenfalls berücksichtigt. Gestützt werden die Ausführungen durch aktuelle Daten zu den Rahmenbedingungen auf internationalen Märkten.

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Bahasa Jerman ● Format PDF ● ISBN 9783540285533 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2005 ● Muat turun 3 kali ● Mata wang EUR ● ID 6375747 ● Salin perlindungan Adobe DRM

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Claudia Fantapie Altobelli Ralph Berndt Matthias Sander

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