Dieter Ahlert & Heiner Evanschitzky 
Exzellenz in Markenmanagement und Vertrieb [PDF ebook] 
Grundlagen und Erfahrungen

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

A profitable trading strategy is the most important tool for a trader.This book explains a powerful trading strategy for trading the forex market.When trading ‚The Fat Cat Strategy‘ you“ll know when …

"How Department Stores Are Carried On" by W. B. Phillips is a nonfiction business analysis and management guide that offers a comprehensive exploration of the retail industry. Phillips, a p …

Occupational accidents have a massive personal and social cost as well as a major financial cost. The construction industry is one of the most dangerous industries, accounting for around 20–30% of al …

The central point of this book concerns three main issues: the problems of WTO retaliation, the question of the effectiveness of retaliation, and the purposes of retaliation. WTO retaliation is often …

In easily accessible language, this book analyses the impact of Economic and Monetary Union on Small and Medium sized enterprises (SMEs) in Europe. This overarching and widely researched study explai …

What is the nature and role of competition in markets and politics?This book examines the institutional dimension of markets and the rules and institutions that condition the operation of market econ …

New Tools, Old Tasks explores how Integrated Operations (IO) will influence the safety of offshore drilling operations. The book is based on several years of practical experience combined with a rese …