Dieter Ahlert & Heiner Evanschitzky 
Exzellenz in Markenmanagement und Vertrieb [PDF ebook] 
Grundlagen und Erfahrungen

Adhesive bonding has been used in the manufacture of primary aircraft fuselage and wing structures by various constructors since 1945. By a proper design, adhesive bonding often helps in designing st …

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

Why plant a vegetable garden with the same old tomato and cucumber plants that everyone else has? Small Fruits in the Home Garden is your home gardener?s guide to growing and harvesting small fruit f …

The ebook edition of this title is Open Access and freely available to read online. In a fast paced and increasingly digital world, a higher degree of sensitivity, humaneness and care in dealing with …

This book examines the implications of new trends of globalisation in corporate research and development. It looks in particular at aspects of integration in developing countries and the impact this …

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an exp …

Insects, diseases, and weeds cause an almost 30% yield loss per annum in agricultural production, resulting in an increased consumption of pesticides by 20% per annum throughout the world. This compr …

The really big sustainability challenges for your business can’t be solved by your business. But they can be solved by your business working in collaboration with others. Working Collaboratively prov …

Written by John Lidstone and Janice Mac Lennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Jani …

There is no such thing as a successful Entrepreneur. Success and failure go hand in hand with being an Entrepreneur. Failure is merely the cost of an expensive education on how not to do it that way …