Dieter Ahlert & Heiner Evanschitzky 
Exzellenz in Markenmanagement und Vertrieb [PDF ebook] 
Grundlagen und Erfahrungen

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

The EPA has established regulations which classify four types of disinfection byproducts – TTHMs, haloacetic acids, bromate, and chlorite – and requires public water systems limit these byproducts to …

First published in 1995. During the late 1980s and early 1990s the American economy again became immersed in a recession. Consequently, it became very likely that the quality of employment generated …

The digital age represents a profound shift, building upon the industrial age’s foundations of technological breakthroughs like the steam engine, electricity, and computers. Just as the industrial re …

Providing another key contribution to the immensely popular field of law and economics, this book, written by the doyen of the history of economic thought in the US, explores the dynamic relationship …

This book provides a state-of-the-art overview of the changes and development of the civil international aircraft/aviation industry. It offers a fully up-to-date account of the international developm …

What isn’t management and why doesn’t it matter? This compelling book leads the reader away from the stories told by managers and management theories to show the secret history of the field. In chara …