Dieter Ahlert & Heiner Evanschitzky 
Exzellenz in Markenmanagement und Vertrieb [PDF ebook] 
Grundlagen und Erfahrungen

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

"How Department Stores Are Carried On" by W. B. Phillips is a nonfiction business analysis and management guide that offers a comprehensive exploration of the retail industry. Phillips, a p …

The central point of this book concerns three main issues: the problems of WTO retaliation, the question of the effectiveness of retaliation, and the purposes of retaliation. WTO retaliation is often …

In easily accessible language, this book analyses the impact of Economic and Monetary Union on Small and Medium sized enterprises (SMEs) in Europe. This overarching and widely researched study explai …

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication”s continued growth as a management discipline. It is aimed at leaders who want in …

In its most advanced form, e-commerce allows unidentified purchasers to pay obscure vendors in ”electronic cash” for products that are often goods, services and licenses all rolled into one. This b …

Idea generation is arguably the most vital part of the advertising process – and can be the most demanding. This book provides an essential introduction to the process of generating creative advertis …

If you are: overwhelmed by the amount of change and the difficulty in making it happen, finding failure – or limited success – with the implementation of changes, disappointed in the growth or financ …

In business, driving value is a key strategy and typically starts at the top of an organization. In today’s digital age, driving software value is also an important, and often overlooked, key strateg …