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Gerhard Raab & Alexander Unger 
Marktpsychologie [EPUB ebook] 
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Cover von Gerhard Raab & Alexander Unger: Marktpsychologie (ePUB)

Dieses Buch liefert psychologische Erklärungen für das Verhalten von Menschen auf Märkten. Es beinhaltet einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen illustriert. Die Anwendungsbeispiele stammen überwiegend aus dem Marketing und der Personalwirtschaft.

Neu in der 5. Auflage

Die fünfte Auflage wurde überarbeitet und aktualisiert. Das Kapitel „Ego-Depletion – Verlust an Kontrolle: Die Theorie begrenzter Ressourcen der Selbstkontrolle“ wurde vollständig überarbeitet und um die Revision des mechanistischen Ressourcenmodells von Michael Inzlicht und Brandon Schmeichel ergänzt.

€33.37
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Sprache Deutsch ● Format EPUB ● ISBN 9783658376888 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2022 ● herunterladbar 3 mal ● Währung EUR ● ID 8725952 ● Kopierschutz Adobe DRM
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