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Gerhard Raab & Alexander Unger
Marktpsychologie [EPUB ebook]
Grundlagen und Anwendung

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Capa do Gerhard Raab & Alexander Unger: Marktpsychologie (ePUB)

Dieses Buch liefert psychologische Erklärungen für das Verhalten von Menschen auf Märkten. Es beinhaltet einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen illustriert. Die Anwendungsbeispiele stammen überwiegend aus dem Marketing und der Personalwirtschaft.

Neu in der 5. Auflage

Die fünfte Auflage wurde überarbeitet und aktualisiert. Das Kapitel „Ego-Depletion – Verlust an Kontrolle: Die Theorie begrenzter Ressourcen der Selbstkontrolle“ wurde vollständig überarbeitet und um die Revision des mechanistischen Ressourcenmodells von Michael Inzlicht und Brandon Schmeichel ergänzt.

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Língua Alemão ● Formato EPUB ● ISBN 9783658376888 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2022 ● Carregável 3 vezes ● Moeda EUR ● ID 8725952 ● Proteção contra cópia Adobe DRM

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