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Gerhard Raab & Alexander Unger 
Marktpsychologie [EPUB ebook] 
Grundlagen und Anwendung

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perlindungan daripada Gerhard Raab & Alexander Unger: Marktpsychologie (ePUB)

Dieses Buch liefert psychologische Erklärungen für das Verhalten von Menschen auf Märkten. Es beinhaltet einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen illustriert. Die Anwendungsbeispiele stammen überwiegend aus dem Marketing und der Personalwirtschaft.

Neu in der 5. Auflage

Die fünfte Auflage wurde überarbeitet und aktualisiert. Das Kapitel „Ego-Depletion – Verlust an Kontrolle: Die Theorie begrenzter Ressourcen der Selbstkontrolle“ wurde vollständig überarbeitet und um die Revision des mechanistischen Ressourcenmodells von Michael Inzlicht und Brandon Schmeichel ergänzt.

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Bahasa Jerman ● Format EPUB ● ISBN 9783658376888 ● Penerbit Springer Fachmedien Wiesbaden ● Diterbitkan 2022 ● Muat turun 3 kali ● Mata wang EUR ● ID 8725952 ● Salin perlindungan Adobe DRM
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