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Gerhard Raab & Alexander Unger 
Marktpsychologie [EPUB ebook] 
Grundlagen und Anwendung

สนับสนุน
ปกของ Gerhard Raab & Alexander Unger: Marktpsychologie (ePUB)

Dieses Buch liefert psychologische Erklärungen für das Verhalten von Menschen auf Märkten. Es beinhaltet einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen illustriert. Die Anwendungsbeispiele stammen überwiegend aus dem Marketing und der Personalwirtschaft.

Neu in der 5. Auflage

Die fünfte Auflage wurde überarbeitet und aktualisiert. Das Kapitel „Ego-Depletion – Verlust an Kontrolle: Die Theorie begrenzter Ressourcen der Selbstkontrolle“ wurde vollständig überarbeitet und um die Revision des mechanistischen Ressourcenmodells von Michael Inzlicht und Brandon Schmeichel ergänzt.

€33.37
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ภาษา เยอรมัน ● รูป EPUB ● ISBN 9783658376888 ● สำนักพิมพ์ Springer Fachmedien Wiesbaden ● การตีพิมพ์ 2022 ● ที่สามารถดาวน์โหลดได้ 3 ครั้ง ● เงินตรา EUR ● ID 8725952 ● ป้องกันการคัดลอก Adobe DRM
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หนังสืออิเล็กทรอนิกส์เพิ่มเติมจากผู้แต่งคนเดียวกัน / บรรณาธิการ

Gerhard RaabAlexander UngerFritz Unger

260,259 หนังสืออิเล็กทรอนิกส์ในหมวดหมู่นี้

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