Hans Raffee & Bernhard Sauter 
Theorie der kognitiven Dissonanz und Konsumgüter-Marketing [PDF ebook] 
Der Beitrag der Theorie der kognitiven Dissonanz zur Erklarung und Gestaltung von Kaufentscheidungen bei Konsumgutern

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Sprache Deutsch ● Format PDF ● ISBN 9783322843791 ● Verlag Gabler Verlag ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6306067 ● Kopierschutz Adobe DRM
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