Hans Raffee & Bernhard Sauter 
Theorie der kognitiven Dissonanz und Konsumgüter-Marketing [PDF ebook] 
Der Beitrag der Theorie der kognitiven Dissonanz zur Erklarung und Gestaltung von Kaufentscheidungen bei Konsumgutern

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Lingua Tedesco ● Formato PDF ● ISBN 9783322843791 ● Casa editrice Gabler Verlag ● Pubblicato 2013 ● Scaricabile 3 volte ● Moneta EUR ● ID 6306067 ● Protezione dalla copia Adobe DRM
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Hans RaffeeBernhard SauterGunter Silberer

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