Catalog > Social Sciences > Economy > Hans Raffee & Bernhard Sauter: Theorie der kognitiven Dissonanz und Konsumgüter-Marketing (PDF)

Hans Raffee & Bernhard Sauter
Theorie der kognitiven Dissonanz und Konsumgüter-Marketing [PDF ebook]
Der Beitrag der Theorie der kognitiven Dissonanz zur Erklarung und Gestaltung von Kaufentscheidungen bei Konsumgutern

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Language German ● Format PDF ● ISBN 9783322843791 ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6306067 ● Copy protection Adobe DRM

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