Hans Raffee & Bernhard Sauter 
Theorie der kognitiven Dissonanz und Konsumgüter-Marketing [PDF ebook] 
Der Beitrag der Theorie der kognitiven Dissonanz zur Erklarung und Gestaltung von Kaufentscheidungen bei Konsumgutern

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Bahasa Jerman ● Format PDF ● ISBN 9783322843791 ● Penerbit Gabler Verlag ● Diterbitkan 2013 ● Muat turun 3 kali ● Mata wang EUR ● ID 6306067 ● Salin perlindungan Adobe DRM
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