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Helmut Muller
Service Marketing [PDF ebook]
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Cover von Helmut Muller: Service Marketing (PDF)

Die Qualität der Leistung nach dem Verkauf von Investitionsgütern wird auch im Maschinenbau, noch stärker als bisher, zum Primärkriterium für Marktanteile, Kundenbindung und zur Generierung zusätzlicher Geschäftsmöglichkeiten. Der Autor beschreibt die konsequente Anwendung des Marketinggedankens auf Planung und Umsetzung von Zielen und Strategien im Service von Investitionsgütern des Maschinenbaus. Erstmals im deutschsprachigen Raum erscheint ein Praktiker-Fachbuch, das nicht nur Hintergründe aufzeigt, sondern auch die Realität an Beispielen beschreibt.

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Sprache Deutsch ● Format PDF ● ISBN 9783642881749 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6382980 ● Kopierschutz Adobe DRM

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