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Helmut Muller
Service Marketing [PDF ebook]
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Portada de Helmut Muller: Service Marketing (PDF)

Die Qualität der Leistung nach dem Verkauf von Investitionsgütern wird auch im Maschinenbau, noch stärker als bisher, zum Primärkriterium für Marktanteile, Kundenbindung und zur Generierung zusätzlicher Geschäftsmöglichkeiten. Der Autor beschreibt die konsequente Anwendung des Marketinggedankens auf Planung und Umsetzung von Zielen und Strategien im Service von Investitionsgütern des Maschinenbaus. Erstmals im deutschsprachigen Raum erscheint ein Praktiker-Fachbuch, das nicht nur Hintergründe aufzeigt, sondern auch die Realität an Beispielen beschreibt.

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Idioma Alemán ● Formato PDF ● ISBN 9783642881749 ● Editorial Springer Berlin Heidelberg ● Publicado 2013 ● Descargable 3 veces ● Divisa EUR ● ID 6382980 ● Protección de copia Adobe DRM

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