电子书 > 科学 > 工程/技术 > Helmut Muller: Service Marketing (PDF)

Helmut Muller
Service Marketing [PDF ebook]
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的封面 Helmut Muller: Service Marketing (PDF)

Die Qualität der Leistung nach dem Verkauf von Investitionsgütern wird auch im Maschinenbau, noch stärker als bisher, zum Primärkriterium für Marktanteile, Kundenbindung und zur Generierung zusätzlicher Geschäftsmöglichkeiten. Der Autor beschreibt die konsequente Anwendung des Marketinggedankens auf Planung und Umsetzung von Zielen und Strategien im Service von Investitionsgütern des Maschinenbaus. Erstmals im deutschsprachigen Raum erscheint ein Praktiker-Fachbuch, das nicht nur Hintergründe aufzeigt, sondern auch die Realität an Beispielen beschreibt.

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语言德语 ● 格式 PDF ● ISBN 9783642881749 ● 出版者 Springer Berlin Heidelberg ● 发布时间 2013 ● 下载 3 时 ● 货币 EUR ● ID 6382980 ● 复制保护 Adobe DRM

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