Catalog > Științe > Inginerie / Tehnică > Helmut Muller: Service Marketing (PDF)

Helmut Muller
Service Marketing [PDF ebook]
Inhalte * Umsetzung * Erfolgsfaktoren

Ajutor

Copertina de Helmut Muller: Service Marketing (PDF)

Die Qualität der Leistung nach dem Verkauf von Investitionsgütern wird auch im Maschinenbau, noch stärker als bisher, zum Primärkriterium für Marktanteile, Kundenbindung und zur Generierung zusätzlicher Geschäftsmöglichkeiten. Der Autor beschreibt die konsequente Anwendung des Marketinggedankens auf Planung und Umsetzung von Zielen und Strategien im Service von Investitionsgütern des Maschinenbaus. Erstmals im deutschsprachigen Raum erscheint ein Praktiker-Fachbuch, das nicht nur Hintergründe aufzeigt, sondern auch die Realität an Beispielen beschreibt.

€47.47

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Limba Germana ● Format PDF ● ISBN 9783642881749 ● Editura Springer Berlin Heidelberg ● Publicat 2013 ● Descărcabil 3 ori ● Valută EUR ● ID 6382980 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

96.238 Ebooks din această categorie

Copertina de A. sindhu devi: Cloud computing-an introduction

A. sindhu devi: Cloud computing-an introduction

This book " Cloud Computing – An Introduction " has been mainly written for Engineering and Computer science students This book gives you detailed description about cloud computing and help …

Copertina de Emanuela Tamburri & Maria Letizia Terranova: Nanotechnology in Space

Emanuela Tamburri & Maria Letizia Terranova: Nanotechnology in Space

This book presents selected topics on nanotechnological applications in the strategic sector of space. It showcases some current activities and multidisciplinary approaches that have given an unprece …

Copertina de Konrad Baumann & Bruce Thomas: User Interface Design of Electronic Appliances

Konrad Baumann & Bruce Thomas: User Interface Design of Electronic Appliances

This simple and manageable guide to user interface design is written for the professional in industry working on product development and the decision process. It is directed not only to the human fac …

Copertina de Viktor Boed: Networking and Integration of Facilities Automation Systems

Viktor Boed: Networking and Integration of Facilities Automation Systems

Facilities increasingly rely on computerized systems to optimize their buildings” systems operation and reduce the costs of maintenance and management. Therefore, facility managers and engineers mus …

Copertina de Ansel C. (New Jersey Institute of Technology, Newark, USA) Ugural: Mechanical Engineering Design

Ansel C. (New Jersey Institute of Technology, Newark, USA) Ugural: Mechanical Engineering Design

Mechanical Engineering Design, Third Edition strikes a balance between theory and application, and prepares students for more advanced study or professional practice. Updated throughout, it outlines …

Copertina de A.I. (Rostov State Transport University, Rostov-na-Donu, Russia Federation) Rusakov: Fundamentals of Structural Mechanics, Dynamics, and Stability

A.I. (Rostov State Transport University, Rostov-na-Donu, Russia Federation) Rusakov: Fundamentals of Structural Mechanics, Dynamics, and Stability

Fundamentals of Structural Mechanics, Dynamics, and Stability examines structural mechanics from a foundational point of view and allows students to use logical inference and creative reasoning to so …

Copertina de Esther Titilayo Akinlabi & Stephen Akinwale Akinlabi: Advanced Manufacturing Techniques Using Laser Material Processing

Esther Titilayo Akinlabi & Stephen Akinwale Akinlabi: Advanced Manufacturing Techniques Using Laser Material Processing

Copertina de Zainovia Lockman: 1-Dimensional Metal Oxide Nanostructures

Zainovia Lockman: 1-Dimensional Metal Oxide Nanostructures

1-D metal oxide nanostructures, especially those with semiconducting properties, have attracted much attention in recent years due to their potential and emerging applications, specifically in enviro …

Copertina de A.F.P Van Putten: Electronic Measurement Systems

A.F.P Van Putten: Electronic Measurement Systems

Electronic Measurement Systems: Theory and Practice, Second Edition is designed for those who require a thorough understanding of the wide variety of both digital and analogue electronic measurement …

Copertina de Ronald P. (Smart Relay Technology, Inc., Commack, New York, USA) Colino & William W. (Smart Relay Technology, Commack, New York, USA) Sheng: Power Electronic Modules

Ronald P. (Smart Relay Technology, Inc., Commack, New York, USA) Colino & William W. (Smart Relay Technology, Commack, New York, USA) Sheng: Power Electronic Modules

Designing and building power semiconductor modules requires a broad, interdisciplinary base of knowledge and experience, ranging from semiconductor materials and technologies, thermal management, and …

Pagina următoare >>>