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Joe Langford & Deana McDonagh
Focus Groups [PDF ebook]
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The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for

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Sprache Englisch ● Format PDF ● Seiten 240 ● ISBN 9781134505654 ● Verlag CRC Press ● Erscheinungsjahr 2002 ● herunterladbar 3 mal ● Währung EUR ● ID 7166322 ● Kopierschutz Adobe DRM

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