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Joe Langford & Deana McDonagh
Focus Groups [PDF ebook]
Supporting Effective Product Development

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Capa do Joe Langford & Deana McDonagh: Focus Groups (PDF)

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for

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Língua Inglês ● Formato PDF ● Páginas 240 ● ISBN 9781134505654 ● Editora CRC Press ● Publicado 2002 ● Carregável 3 vezes ● Moeda EUR ● ID 7166322 ● Proteção contra cópia Adobe DRM

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